Current situation and future of the hottest printi

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Current situation and future of printing industry in the traditional definition of "printing", the modern Chinese Dictionary believes that printing is "making words and pictures into plates, painting them with ink, and printing them on paper or other materials". However, Random House English Dictionary thinks that printing is "the art, process or business of producing books, newspapers, etc., by impression of movable types, plates, etc." these definitions are only explained from a certain point of view of printing or the standard points of testing methods for 39 specific materials, which can not well explain the current printing. Especially since the beginning of the 21st century, the development of printing has fallen by 770.5% or 0.13%, Printing has not only represented the factory image full of ink and paper in people's minds in the past

the characteristics of printing in the 21st century

1.the characteristics of printing in the 21st century

(1) the transformation of printing from single form to multi form

it mainly shows that the printed matter has changed from flat to three-dimensional, the relationship between testing machine and analyzer has changed from static to dynamic, the product form has developed into the combination of paper media and other products, and the combination of paper media and multimedia (Electronic) media

(2) the mode of printing transmission has changed from mechanical transmission to digital, electronic and network transmission

(3) the communication effect of successful printed online products has changed from a single visual static effect to a multi-level sensory effect of sound, light and animation

2.characteristics of the printing industry in the 21st century

(1) digital technologies (database, network transmission, digital asset management, digital production process) used by printing enterprises are increasing day by day

(2) at present, the printing industry has become a highly integrated, digitalized and networked technology composed of many cross industries. It is a capital intensive practical high-tech industry

(3) the printing industry has become an integral part of the information world of multimedia (including paper printing, radio, television, Internet, etc.)

Some people say that the printing industry will die because of the emergence of computers and networks, but facts have proved that the printing industry still has its value

(1) the printed matter maintains the durability and legibility of information

(2) the printing industry has strong resistance to falling

(3) the printing industry can continuously and rapidly integrate, absorb new technologies and upgrade

(4) the higher the technical content of products in the printing industry, the higher the added value and profit, such as multimedia production, exquisite commercial printing, digital printing, anti-counterfeiting packaging printing and electronic label production

(5) printing is one of the three major factors (life expectancy, per capita GNP and per capita consumption of printing paper) to measure the degree of national development

new definition of the printing industry

after recognizing the value of the printing industry, we need to redefine the printing industry

(1) printing industry is an integral part of knowledge industry

(2) the printing industry is a part of the communication industry

(3) printing is an industry that spreads information and creates value

with the development of printing industry, as printers, we must have a clear understanding of all aspects of printing

1. New forms of printing competition in the future, the competition in the printing industry is no longer the competition between individual companies, but the competition between supply chains The new printing supply chain

the printing supply chain will also be a new

3 New customer relationship

in the future, the relationship between printing enterprises and customers will become a partnership, alliance and mutually beneficial relationship

(1) printers need to provide value-added services to customers

(2) printers should recognize the needs of customers, meet their requirements and help them succeed

(3) the printer should become an indispensable link in the customer supply chain

4. New development strategies

for the new development of the printing industry, we should adopt the following development strategies

(1) network oriented, closely following information technology

(2) become a link in the information dissemination chain, providing data management, data processing, data transmission and cross media production services

(3) establish a leading position in the value chain and become a provider of innovative solutions

(4) establish professional and unique status and become a comprehensive service provider

(5) value must be continuously created

2005 printing market forecast and analysis

1 Market forecast

the following data are for reference

(1) the total output value of the global printing industry in 2005 is estimated to exceed 700billion US dollars (equivalent to 5.8 trillion yuan)

(2) PIA predicts that the total amount of printing in the United States will increase by 2% ~ 3% in 2005; The European market will grow slightly; After several years of recession, Japan returned to the rising track; China's economic growth is still strong, and the printing market will continue to rise, with an estimated growth of more than 10%

(3) China's gdp

see Figure 3 for the change of China's GDP from 1995 to 2004

(4) China's total printing output see Figure 4 for the change of China's printing GDP from 1995 to 2004

(5) printing GDP: gdp

see Figure 5 for the proportion of printing GDP in GDP. It can be seen from the figure that this proportion basically shows a steady growth trend

(6) prediction of China's printing GDP in recent 15 years

assuming that the printing GDP accounts for 2% of GDP, the printing GDP will reach 500billion yuan in 2010

assuming that the printing GDP accounts for 2% of GDP, the printing GDP will reach 710billion yuan in 2020

we can see that China's GDP has grown strongly in the past 10 years, while the proportion of printing GDP in GDP is getting higher and higher. The prediction of China's printing GDP in the past 15 years shows that the printing industry has a considerable space for development in China

2. Market prospect of China's printing industry

according to the above analysis, it can be predicted that the prospect of China's printing industry will be reflected in the following two aspects

(1) China's printing industry is a sunrise industry with sustainable development capacity

(2) China's printing industry needs a large number of talents with ideals, knowledge and practical experience

3. Forecast of the printing market in the past 100 years

according to the analysis of Rochester Institute of Technology (RIT), it is expected that the growth of printed matter will continue until 2040 ~ 2050, and then the demand will gradually decline and stabilize by the end of the 21st century. See Figure 7

4. The development trend of the future printing market

we can clearly see that the development trend of the future printing market will be reflected in the following aspects

(1) productivity integration: small and medium-sized enterprises with no characteristics and low level will go bankrupt or be merged, and super large comprehensive service enterprises will appear one after another

(2) specialization: most enterprises gradually move towards specialization and provide customers with different levels of professional services

(3) the demand for personalized services is increasing

(4) the percentage of on-demand production increased significantly

(5) the form of future printing enterprises is shown in two aspects:

one is that printing enterprises will be divided into two camps, the other is to define themselves as a simple traditional printing company; The other is to become a medium for spreading information and help users manage different digital assets

second, the competitive advantage of the enterprise in the future is employees rather than printing equipment. Employees in the printing industry need to understand not only printing, but also market development, digital technology, asset management and other skills

(6) significant changes have taken place in the role of printing industry employees

(this article is compiled according to the speech made by Mr. luozhixiong, the managing director of China business union printing (Hong Kong) Co., Ltd., at the "Luojia printing forum" of the printing and packaging Department of Wuhan University, and the charts involved are only for reference)

reproduced from: China Printing Materials business information

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